is a communication & marketing veteran, with over 25 years of international experience, matured at Hilton, CIGA, ITT Sheraton and Starwood Hotels & Resorts.
In his last corporate assignment as EAME Vice President for External Communications at Starwood Hotels & Resort, he created and managed for almost 20 years a self-funding network of communications Executives, managing press relationships, partnerships, branding and content creation.
He launched iconic brands like Westin and Four Points and the repositioning of Sheraton, Luxury Collection, St.Regis and Le Meridien, and supported market positioning of SPG (Starwood Preferred Guest) with SPG-TV, a content-based in-house self-funded TV program, that soon became a global Starwood application.
In the years he also offered professional support to Sofitel, Baglioni Hotels, Palazzo di Varignana, Hotel Hassler in Rome, Regina Isabella in Ischia, Borgo San Felice in the hearth of Chianti, the hotel Lefay on Lake Garda, the Grand Universe in Lucca, The Pantheon in Rome, the Grand Hotel Castrocaro and the Emerald Maldives Resort & SPA.
He works in team with reputed international professionals to offer a complete one-stop-shop service to customers offering flexibility in the services’ selection and one point of reference in managing the entire process.
began studying graphic desing in Turin. Then he attended architecture school, some in Milan and some in Genova. Starting out with a small studio in a former dairy shop, the chance came to work for international Rallies, one of which was The Costa Smeralda Rally. This gave birth to wider collaborations and important connections (including the one with Marco Ferrari), in the hospitality industry, finance, arts & culture, fashion, engineering, manufacturing and transportation.
has had a logo since he was born: corporate identity marked in his DNA. He grew up playing with graphic desing softwares (but not only with those). He attended a scientific high-school in Italy, spending part of his 12th grade in a USA high school. Then he graduated with full marks in Architecture at Polytechnic University of Milan, always keeping an eye on graphic and web design world. He's a 360 degrees designer.