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Research & Insight


Research & Insights

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Research & Insight


Research & Insights

In a time when entertainment fundamentally shapes our cultural and individual identities, it’s crucial to understand the insights that drive the audience’s behavior.

We conduct both qualitative and quantitative research to develop actionable insights that inform the way a brand lives in the real world.

The research will take into consideration:
 Marketplace
Cultural Background
Competition
Opportunities & Challenges

In order to create:
Focus Groups
Internet Reputation Analysis
Quantitative Analysis
Competitive Landscape
Consumer Profiling
Shop-along / Watch-along / Work-along
Usability Testing

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Phase 2


Brand Strategy

Phase 2


Brand Strategy

Discovery

Brand Assessment
Brand Concept Development
Brand Filters

Brand Development

Brand Cornerstones
Brand Attributes (for each of the cornerstones)
Brand Personality
Brand Promise
Brand Extensions

Brand Message

Brand Expression
Communication Platform & Strategy
Upfront & Newfront Strategy


Definitions

Brand Concept
The brand concept is the story which drives all key decision making from design to service model to communications in order to create a cohesive and meaningful customer experience.

Brand Cornerstones
The brand cornerstones serve as the foundation of the brand and provide international benchmark.

Brand Attributes
The brand attributes are descriptors that the brand wants it’s customers to use.

Brand Personality
The brand personality defines the appropriate tone and spirit, and serves as a filter for all brand communications.

Brand Promise
The brand promise is a simple and concise promise to all customers.


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Creative Development


Creative Development

Creative Development


Creative Development

Today we interact with brands in more ways, than ever before.
We specialize in building integrated brand experiences that live at the center of today’s culture.

Identity Design

Naming
Logo Design
Identity Systems
Brand Architecture
Identity Signatures

Content Packaging

Collateral Material
Visual Applications
Promotions & Campaign Design
Content Branding

Brand Platform Design

Web Design
Multi-Channel Design
Multi-Platform Blueprint
Brand Toolkit
Brand Sizzle
Live-Action Production


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Brand Cultivation


Brand Cultivation

Brand Cultivation


Brand Cultivation

As consumer marketing shifts to engagement, connecting with the audience requires innovative thinking.
We seek out new opportunities at the intersections of entertainment, advertising, and technology to engage audiences on deeper, more emotive levels.

Pull Through

Interior Design Coordination
F&B Outlets Branding
Associates’ Brand Manual
Talent Shootings

Marketing

Multi-Platform Campaigns
Sponsorships & Partnerships
Social Media
Press & Online Media

Productions

Brand Film & Audiovisual Productions
Photography
TV Spots
Digital User-Experience
Experience Design & Environment
Events Branding & Design

Brand Innovation

Brand Action Plan
Think Tanks (Brand Innovation Workshop)
Brand Stewardship